Benefits of Heatmap
Track and record the path and actions of your customers within your stores in real-time to understand where they are lingering, and where they are buying by using in-store tracking technology.
Discover the most attractive areas for your customers. This in-store analytics information will help you make effective decisions about your product placements, lighting and positioning of shelves and mannequins.
By measuring your customers dwell-time with heatmap analytics in certain locations, you can get detailed info about how attractive your new product line is and which products are sold effectively when placed in different areas of your store.
Discover which products are not being sold even though they are placed in an active popular area. Delist unattractive products from your popular areas and improve transaction rates.
With heatmap in-store analytics, discover how many of your consumers leave your store after visiting which areas and reduce abandonment by changing up store layout and hotzone attractiveness.
Improve marketing effectiveness and profit margins by analyzing the success of your events, campaigns and different media channels used in different areas.
V-Count Heatmap Camera Specifications
|Device Dimensions||(Rectangular Cover): 127x127x38mm|
|Packing Dimensions||250x167x82mm (WxDxH)|
|Installation Height||Min. Height 2.2 meters, Max. Height 6 meters|
|POE||IEEE802.3af (48 V DC) 15.4W per port|
|Interface||HTTP / HTTPS|
|Operating System||Linux Based V-Count OS|
|Time||NTP, Adjustable Timezone, Automatic Daylight Saving Adjustments|
|Data Storage||3 Months of offline storage with auto synchronization|
|User Levels||3 Levels: Admin, Standard, Guest User|
|Cabling||Cat5 – Cat6|
|Operating Environmental Specs||Temperature:-15°C to 40°C, Humidity: 10% to 90%|
|Storage Environmental Specs||Temperature: -40°C to 70°C, Humidity: 10% to 95%|